MUMBAI, Sep 07: Reliance Industries-owned Reliance Retail Ventures Limited (RRVL) on Wednesday announced a joint venture with Alia Bhatt-owned conscious clothing brand Ed-a-mamma.
RRVL will own the majority stake of 51% as it plans to expand and grow the kids and maternity-wear brand in all aspects, it said.
The company said in a release that it will work closely with Bhatt, the founder of Ed-a-Mamma and a famous Bollywood actress, and spearhead the business with the help of the strong management of its Reliance Brands Limited subsidiary.
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