Ramdev's Patanjali Eats Into Colgate's Toothpaste Market Share

Ramdev's patanjali eats Colgate's share

MUMBAI, Jan 29: Patanjali Ayurved, the home-grown foods-to-FMCG player that recently took on Swiss multinational giant Nestle by launching its own noodle brand, is eating into the market share of another MNC giant, Colgate Palmolive, in the toothpaste segment.

Haridwar-based Patanjali Ayurved, run by yoga guru Baba Ramdev, has garnered a 4.5% market share in the toothpaste segment, a report by Kotak Institutional Equities said. In comparison, in the last one year, Colgate Palmolive, the sector leader, has lost its market share by 60 basis points (100 basis points = 1 percentage point) to 57.3%. In an attempt to boost market share, Patanjali Ayurved is beefing up its main toothpaste brand, Danta Kanti, with variants like medicated, advance and junior.(TNN)



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