Anantnag, Oct 22: Director Employment, J&K, sh vivek agarwal IAS today visited several enterprises established under Mission YUVA in District Anantnag to assess their operational performance, employment generation and challenges faced by young entrepreneurs.
During the field visit, the Director inspected Fruits and Sips Restaurant, which has generated employment for six persons and reported sales of ₹30,000–₹40,000; a store at Lal Chowk established at a project cost of ₹50 lakh; and a boutique at Bakshi Bagh providing employment to ten persons. The Director interacted with entrepreneurs to understand their experiences, including application processing, bank sanctions, disbursement of financial assistance, business operations and challenges in establishing their enterprises. Emphasising the importance of business sustainability, improved sales and market expansion, the Director directed the Marketing Expert to develop a comprehensive marketing strategy for Mission YUVA enterprises in the district.
The Director also stressed the need to facilitate onboarding of eligible enterprises onto the Open Network for Digital Commerce (ONDC) to enhance their digital presence and access to wider markets. Earlier, the Director visited the District Employment and Counselling Centre (DECC), Anantnag, and reviewed Mission YUVA implementation with the Small Business Development Unit (SBDU) and Business Help Desk (BHD).
The Director also inspected the DECC building and assured appropriate follow-up on pending construction-related issues.
The Director reiterated that Mission YUVA must focus not only on establishing enterprises but also on ensuring their long-term viability, growth and sustainable employment generation.
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