Jammu, Nov 23: Chief Secretary, Atal Dulloo today chaired a meeting to review the works and initiatives undertaken by the Tourism Department for promoting and strengthening tourism across the Jammu region, which focused on evaluating progress, enhancing infrastructure, and formulating strategies to position Jammu as a vibrant, year-round tourism destination.
Chief Secretary directed the department to intensify promotion and publicity of existing and emerging tourism circuits while ensuring timely completion of all ongoing works.
He underscored the need for a comprehensive strategy to convert the massive influx of pilgrims into multi-day tourists by encouraging them to explore leisure, heritage, adventure and spiritual experiences beyond traditional pilgrimage routes.
He stressed on proactive use of digital platforms and social media, including collaboration with influencers, to expand outreach and attract national as well as international tourists.
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