SRINAGAR, June 18: Chief Secretary, Atal Dulloo, today chaired a comprehensive meeting to assess the implementation of Mission YUVA, a flagship initiative aimed at fostering entrepreneurship and employment in Jammu & Kashmir.
The meeting, attended by senior Government officials, Vice-Chancellors and representatives from leading financial institutions like IIT Jammu, IIM Jammu, NABARD and J&K Bank, focused on accelerating the mission’s ambitious goals while Deputy Commissioners participated virtually.
The Chief Secretary expressed satisfaction with the progress on online application submissions for Mission YUVA. He asked the Deputy Commissioners to intensify awareness campaigns at the district level and establish robust institutional frameworks to assist the applicants.
Dulloo asked the experts of BISAG-N for developing the dashboard which would give a peek into working of the YUVA portal and its utilization by different stakeholders and the applicants.
Addressing the J&K Bank, Dulloo recommended designating a senior administrator to oversee the Mission YUVA operations. He also instructed their branch managers to conduct weekly visits to Block-level Business Help Desks (BHDs) to guide the applicants in developing effective business proposals for swift loan sanctions.
The Chief Secretary also sought and received assurances from the universities, national institutions, NABARD and NIFT to dedicate their human and material resources towards capacity building for the applicants, transforming them into successful future entrepreneurs.
Secretary, Labour and Employment, Kumar Rajeev Ranjan highlighted the Mission YUVA’s objective, said that it aims to establish J&K as a thriving hub of enterprises and holistic employment.
The mission targets creation of 1,37,000+ new enterprises and 4,25,000+ employment opportunities. He explained that the implementation strategy has been built upon four key pillars: Culture, Capital, Capacity Building and Connectivity (4Cs), designed to accelerate employment avenues in J&K.
The “Culture” pillar focuses on motivating the individuals and creating an enabling business environment. Moreover, extensive “Udhyam Jagriti” awareness campaigns have been conducted across J&K, utilizing social media, mass media, outdoor advertising and panchayat-level outreach.
So far, 2,086, out of 4,291 panchayats, have been covered, reaching nearly 98,700 individuals. The goal for this phase is to cover 90% of the panchayats and reach 2 lakh individuals.
A subsequent phase involved sensitization for a baseline survey to ensure better data capture. Recently, the “Jagriti 3.0” campaign launched on May 15, 2025, has already resulted in the reception of 8,189 loan applications.
|