JAMMU, Aug 21: The Jammu and Kashmir Government has appointed IAS officer Shreya Singhal as the Festival Director for the upcoming 1st International Film Festival of Jammu & Kashmir (IFFJK)-2026.
According to an order issued by the General Administration Department, Singhal—a 2020-batch AGMUT cadre officer currently serving as the Director Information, J&K—will oversee the planning, coordination, and execution of the mega event.
The four-day international film festival is scheduled to be held from September 7 to September 10, 2026.
The main events will take place at the Sher-i-Kashmir International Convention Centre (SKICC) in Srinagar, with parallel side events organized across Jammu and Gulmarg.
As Festival Director, Singhal will lead overall facilitation and work closely with Divisional Commissioners of Kashmir and Jammu, Nodal Officers, and Government departments to ensure seamless arrangements.
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