Jammu, Sep 7: "Vaadi-e-Kashmir", a short film on Kashmir, a CSR initiative of KENT RO, dedicated to Kashmir on behalf of the Nation by Rajnath Singh, Home Minister and HemaMalini, Member of Parliament, along with Mahesh Gupta, Chairman-KENT RO Systems has been created by Law & Kenneth Saatchi & Saatchi.
While dedicating this film to the nation Home Minister Rajnath Singh added “Kashmiris are an important part of the development of this nation. We wish to ensure a promising future for the people of Jammu & Kashmir’
This film showcases the warmth, oneness and love that we share with Kashmir and its people, and also serves up the magical slice of Kashmir that we all celebrate. The film is on air from today.
It endeavours to knit the people of Kashmir with the rest of the country in an open hearted, warm and compassionate message of togetherness. It is a joyful celebration of a diverse country that we inhabit, Kashmir included! The film splendidly appreciates the m
esmerising beauty of the valley of Kashmir and its people.
Commenting on the film Mahesh Gupta, Chairman-KENT RO said, “The film celebrates the beauty of Kashmir and its people, and celebrates the love and togetherness that we share as a nation. The vision of this short 6 minutes film is to ‘make our brothers and sisters in Kashmir feel that the rest of the country stands with them’ and also open many more doors to bring us closer to each other. It's a simple film which carries a message of oneness, with Purity of Heart and Intent. Just like what KENT RO stands for, Purity. It is simple. It is not driven by any political or religious agenda. Instead it is driven by humanity and the sense of family & togetherness. India is a one big diverse family and Kashmir is an integral part of our lives. And we need to celebrate it."
The film conceptualised by Praveen Kenneth, Chairman - Law & Kenneth Saatchi & Saatchi, showcases the unadulterated beauty of Kashmir and its people. Connecting everyone in the country, the viewers will undoubtedly be left spell bound. Praveen Kenneth adds "The task at hand, keeping in mind the current situation of Kashmir was challenging. We met a myriad of people, both in Kashmir and outside, to find a starting point. We had to keep it simple.
The film starts with an introduction by one of the most distinguished personalities in the country, Amitabh Bachchan. His powerful presence and message is enough to keep you hooked to the film. Also shot in the backdrop of beautiful valley of Kashmir with its stunning mountains, greenery and shikara, the video is uniquely fascinating while the youth of the country proudly showcase the love and bond. Furthermore, the outstandingly captivating song sung by Shankar Mahadevan and composed by Shankar/Ehsaan/Loy with lyrics written by Gulzaar, lifts the film and the message to a whole new level.
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